|
Scheduling a raft of events and looking to replace your existing exhibition stand design or want to start afresh with new? Follow our first steps to ensure you’re event ready…
What exhibition stand design?
Exhibition stand design can take shape in a multitude of different forms and sizes. Some can be purchased ready-made and can be flexed to suit your needs such as the many and varied modular exhibition stand designs which are available. However, an exhibition stand design which is custom-built to your exact requirements offers huge potential to generate a big impact at trade shows.
The individual customisation that a bespoke stand design offers will allow scope for all your creative ideas to come into play, transforming your exhibition stand into an impressive, eye-catching structure which will stand out over your competitors.
The bespoke exhibition stand design buzz
A bespoke exhibition stand design will:
- Optimise your space – a custom-built design should ensure best use of your exhibition space to harness potential customers and gain a real competitive edge.
- Make your business memorable – a bespoke exhibition stand design with eye-catching graphics offers big brand impact.
- Offer limitless flexibility – a bespoke exhibition stand design can be produced in almost any desired shape or structure. This type of exhibition stand design can also include features which can be modified or adapted for future shows.
- Exude a highly professional presence – your exhibition stand design style, shape and colour scheme will offer maximum brand exposure and reflect the fact that you offer a top-class service or product.
The planning process
Key aspects to consider:
- Set goals – What do you want to achieve at the show? How do you intend to measure success? Who are you targeting as potential customers? What do you want visitors to learn about your company? Once visitors are at your stand how do you want to engage with them?
- Develop a budget – A bespoke exhibition stand design offers a definite ROI
- Research your options – Partner with a company which can offer all the services you require.
- Consider your audience – Decide who your target audience will be and focus on what would pull them in.
- Maximise your space – Factor in display and storage but don’t forget to leave plenty of room for your visitors!
- Make your stand interactive – This type of exhibition stand design will allow you to incorporate many different aspects into your structure to enable interaction and keep visitors at your stand for longer. For example, meeting rooms, office spaces or café areas are some aspects which could be added into a bespoke exhibition stand design.
- Choose your giveaways carefully – go one step further than the typical goody bag of branded merchandise and offer something a little more memorable such as branded cupcakes and speciality coffee … such treats will provide welcome refreshment and also encourage potential clients to linger for longer!
Bespoke exhibition stand design – making you the main attraction
As industry leaders in their field Aboveline are experts at creating and building bespoke exhibition stands and have done so for a wide range of clients across many high-profile industry events both nationally and worldwide. Our team work closely with clients to help bring ideas to life to create a winning bespoke exhibition stand design which will attract more business at forthcoming events.
Aboveline understand that each client is unique and needs a different solution to represent their brand identity and story at an event. We also appreciate that event planning is often a complex and time-consuming affair so our design process, from original concept through to construction, is structured to take the stress away from planning your exhibition stand design. For inspiration view our portfolio here or contact us to see how we can take your design ideas to the next level.
