Best exhibition stand design trends for 2022

You have between 3 and 7 seconds to grab the attention of exhibition visitors and with show season in full flow, there is no better time than now to start investing in bespoke exhibition stands.

To help you get to grips with the creative decision required to design your trade stand, we’ve put together our top 5 exhibition stand design trends for 2022, covering a variety of topics including:

WHY YOU SHOULD INVEST IN CUSTOM EXHIBITION STANDS

With restrictions now fully lifted in the UK and trade shows in full swing, many businesses are booking up their events calendar for 2022. As an effective marketing technique for businesses across the UK and Europe, bespoke exhibition stands can help engage your target audience and generate more interest in your products or services.

When you collaborate with reliable exhibition stand design and build companies, (like Aboveline!), you can guarantee that your marketing objectives are at the core of everything we do. From the initial design right through to the completion of the build, our experienced team always ensure that your stand can help captivate your audience through only the most creative designs and high-quality materials.

3 BENEFITS OF BESPOKE EXHIBITION STANDS

Exhibiting is a big investment in both time and money, and by offering exhibition visitors a fully branded exhibition stand that is creative, unique, and innovative, you can be sure that you get a return on your investment. To help you evaluate some of the benefits of bespoke exhibition stands, browse the top 3 benefits below…

#1 STAND OUT FROM YOUR COMPETITORS

Trade shows and exhibitions offer a great opportunity for your business to gain recognition within your industry, and by using a bespoke exhibition stand design, you can ensure that you stand out against your competitors.

 #2 A MEMORABLE EXPERIENCE

When it comes to trade shows, your business needs to be memorable. With unique exhibition stand designs, you can communicate with your target audience that you are committed to quality and innovation, encouraging more people to engage with your stand.

 #3 GET HIGHER ROI

After using a creative stand design, built to the highest standard and fabricated with the most modern techniques, you can achieve a higher conversion rate and return on your investment. Gain attraction, increase exhibitor consultations and ultimately increase your sales.

 TOP 5 EXHIBITION STAND DESIGN TRENDS

With so many benefits to reap from innovative exhibition stand designs, we wanted to offer our expertise on the top 5 trends for 2022 below…

#1 CREATING INTERACTIVE EXPERIENCES

Engaging with your audience is one of the most important things to consider when exhibiting at a trade show, which is why creating an interactive experience is one of the top trends for 2022. Take advantage of the technology available and transform your stand into a completely immersive and interactive experience.

For high impact, set up LED screens to play new promotional videos and touchscreens to show off your social pages or offer a fully bespoke virtual reality environment for prospective customers to really get to know your business.

#2 INCORPORATING SOCIAL SPACES

Post-pandemic, to attend an event in person has become yet more meaningful. As we return to the workplace and interact with our colleagues and clients face-to-face, it represents a return to normality. The exhibition environment provides an excellent opportunity to socialise, to meet new and existing clients and to get out there and showcase your product or services.

There are many ways to really engage with your audience via a social space when planning your stand design. For example, an exhibition stand design that incorporates a meeting area often offers extra networking opportunities, aided by a refreshment area that provides the perfect social space for downtime, keeping visitors at your stand for a little longer, increasing customer engagement. A product demonstration area factored into your exhibition stand design can also create a real buzz, generating an added interest in your products or services.

#3 ECO-FRIENDLY & SUSTAINABLE STANDS

Today, exhibition stand design and build companies must consider sustainability and adopt an eco-friendly approach, which is why this is a new and upcoming trend for 2022. Moving away from the single use stands, Aboveline can create multi-use products which can be re-purposed for multiple shows. This reduces environmental impact significantly and offers many additional benefits to your business.

Our multi-show agreement will see us design, manufacture and install your bespoke exhibition stand and, at the end of the show, dismantle the stand and store it in our warehouse for later use. Find out more here.

#4 A MINIMALISTIC APPROACH

One major design trend is to strip back unnecessary detail and instead use bold messages and vibrant colours in simple gradients to create high impact. Many brands are moving away from text heavy messaging, keeping it simple with a single logo and a brief tagline.

#5 BRAND ESSENCE MADE REAL

The best stand designs are the ones which truly capture a brand’s essence. An exhibition stand design is there to showcase your brand and what it stands for. Brand engagement generates an emotional connection to your business. If you understand your brand, your audience will, and you have a higher opportunity for engagement. Find out more about exhibition stand design and brand engagement here.

HOW CAN WE HELP YOU TO DESIGN & BUILD A MARKET LEADING EXHIBITION STAND?

The trade show industry is stressful and never stops moving. You are forever balancing timelines with daily tasks while trying to foresee emergencies, and once showtime arrives everything must be perfect for attendees. Planning your complete environment well in advance will make your space stand out from the crowd in the exhibition hall. Exhibition stand design and build companies project manage the entire process and will design, build and install your exhibition stands so that you can focus on other aspects of your events ‘to-do’ list.

As an industry leading exhibition stand design and build company, we have the expertise and experience to design, manufacture and install your exhibition stand to the highest standard. Our team will work with you to create a bespoke exhibition stand design that is unforgettable.

From an innovative idea, we draw inspiration and develop a concept, partnering with you at every step of the creative process to weave your brand identity and message into your installation. View our portfolio here or contact us using the form below to see how we can take your design ideas to the next level.