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One often overlooked element that can impact the whole look and feel of your exhibition stand is the flooring.
In an era of cost-awareness and with so much to do to bring your exhibiting concept to life, it can feel like the easiest option to tick the box of whatever flooring is available as part of your stand booking. However, with a wider than you’d expect range of flooring options available to exhibitors, there’s no need to settle for the most basic of options.
If shoes can tell you a lot about a person, flooring can tell you a lot about a brand!
Why Flooring Matters
By making a conscious choice about your exhibition stand flooring, you’re adding control to the brand experience you will give those visiting your stand. Your flooring choice sets the tone for your exhibition space, creating ambience. It should complement the overall stand design, lighting, furniture and other stand aspects to reflect your chosen brand identity.
More practically, your flooring choice can be very helpful in creating specific zones within your space. Whether you want to highlight a gaming space or spotlight a meeting area, accent flooring can help guide your attendees and optimise their experience whilst visiting your exhibition stand.
Types Of Flooring Available
There are three commonly used flooring materials available:
#1 Carpet
The default option for many exhibitors, carpet offers a comfortable and homely under-foot experience. It is often available in different colours and sometimes even patterns, and may be available at different pile heights.
#2 Vinyl Flooring
A highly durable and easy to clean material, vinyl flooring is a great option if you’re serving refreshments. Like carpet, it’s available in a range of colours and styles, including wood and stone effect, making it a good alternative if you are looking to achieve a more industrial look and feel to your exhibition stand.
#3 Laminate Flooring
A more cost-effective option than hardwood but with a similar level of impact, laminate flooring is easy to install, low maintenance and available in a variety of designs to support your brand identity.
If you are adopting a sustainable-first approach to events, it’s worth thinking about the different recyclable materials available to your environmental credentials.
Platform Flooring For Added Impact
Platform flooring basically means you use an elevated flooring platform, raised above the existing floor as part of the overall exhibition stand design. It can be a useful way to create concealed storage, whether that’s for wiring and other infrastructure elements or for tech and other exhibition materials.
Platform flooring can create real impact as part of your overall stand design. It works particularly well for larger spaces or where there is a complex layout, and like your choice of flooring material it can help spotlight a focus area of your exhibition stand. It’s also a highly-reusable feature as part of a longer-term exhibition strategy.
Costs Associated With Flooring Options
The cost of flooring for your exhibition stand will depend on many factors, not just the type of material you use. The quantity you need, complexity of installation and any other additional features such as contrast flooring or LED lighting will all factor into the total cost.
It’s worth being clear about the available budget you have for flooring as this will impact your options.
Flooring Inspiration
If you want your exhibition space to work even harder for you, why not think about creative ways you can elevate your flooring? The creative use of patterns can add visual impact and reinforce your brand identify, whilst customising the floor space with a logo or tagline can help create a memorable brand experience.
Exhibition stand flooring doesn’t have to be conventional, and there are lots of creative options to help your exhibition stand be the one that stands out. From mixing flooring materials throughout the stand to using unexpected elements like Astroturf, pebbles, sand or fabric, there’s a perfect match for every exhibition stand brief.
Dare To Be Different
There are many benefits to investing in the right flooring for your exhibition stand design. It not only enhances your brand perception, showing that you care about attention to detail and your audience experience, but also brings a level of comfort for the tired feet of delegates who have spent the day on their feet.
Exhibition flooring plays a key role in bringing your stand together and transforming an empty space into a captivating and memorable experience. Across all budget points, a carefully selected flooring material can elevate the exhibition experience and leave a lasting impact on those who visit.
If you’d like to talk to us about your next exhibition stand design and how we can incorporate creative options to help you stand out, get in touch today. You can call us on 01270 848 650 or fill in our quick contact form and we’ll get straight back to you.
