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This in-person conference and exhibition brings together a global network of pharma professionals who will connect, collaborate, learn and innovate over the 3-days of the event.CPHI is addressing a multitude of themes in the conference programme, including:
- Next-gen Biomanufacturing
- Formulating the Future
- Partnering for Success
- Patient-centric Development
- Creating a Circular Economy
With a focus on sustainability, digital transformation, and regulatory updates, this year’s event promises to be an inspiring series of insights and collaborations. So how can those exhibiting capitalise on this event, designed to inspire innovation and drive change?
Preparation: The Key To Success
As with any exhibition, the key to a successful event is planning. Take time to define what you hope to achieve, whether it’s brand visibility, unveiling cutting-edge innovations or technology, forging industry partnerships or a combination of objectives. Even as an exhibitor, there is a huge opportunity to grow your professional network and knowledge base at the event so remember to plan your own agenda as well as that of your overall exhibition. Reaching out to potential collaborators or clients before the event can lead to more meaningful conversations at the event, so take the time to research the delegate list and other exhibitors to ensure you’re investing your time in the most productive areas.
Navigating The Event
As a milestone in the pharma calendar, CPHI Worldwide 2023 is taking place at the Fira Barcelona Gran Via, Spain. This purpose build exhibition and trade centre has several spaces for event-based activities across a number of different halls. As CPHI unfolds, a structured approach to your attendance is a must. It’s worth thinking about a schedule for those who are attending as part of your exhibition presence to make sure everyone gets to attend the workshops, sessions and keynotes on their list, as well as time to take in the wider exhibition. A venue map is also a must-have, helping you and your team seamlessly navigate the vast exhibition space and locate the areas of most interest without wasting time aimlessly walking around.
Making An Impact With Your Exhibition Stand
In such a large-scale venue, making sure your exhibition stand attracts footfall is a must. Your space is a representation of your brand and needs to both engage and inform the people who visit you. Clever exhibition stand design and build can skilfully blend captivating visuals, compelling content and interactive elements to make sure you have real stand appeal.Incorporating technology is a smart way to create a more immersive experience for those visiting your stand whilst the addition of games can stimulate the senses and create a lasting memory.
Engaging Attendees
Networking and collaboration is at the heart of the CPHI pharma event so leverage this when attendees engage with your stand. Make sure those representing you are knowledgeable and personable; the ultimate brand ambassador. Share key industry insights and retrain on product detail so that every question can be answered expertly and remind your team about the importance of listening as well as talking.
Get It On The Socials
Social media is perfect for amplifying your event presence. Make sure you’ve researched the event hashtags and use these to create a digital ripple. Tease your participation, offer sneak peaks and share compelling insights that increase your visibility and create a sense of anticipation for the live event.
Plan Beyond The Exhibition
The final day of the exhibition is just one of the many milestones involved in delivering a successful CPHI event. Be sure to capitalise on the momentum by quickly following up with leads and connections made during the event to strengthen new relationships and continue the conversation.
Creating A Memorable Experience
For those who have exhibited at CPHI in the past or who have taken part on CPHI online events, CPHI 2023 is the perfect space to engage with the audience and share your reflections of previous exhibitions and how they have helped you nurture your business objectives. Active participation is key – the networking, the knowledge building, the brand presence will all combine to generate results if you make the effort.
Expert Exhibition Stand Design & Build: Get On Board With the Best
As you prepare to exhibit at CPHI, approach it with both strategy and enthusiasm. Take time to plan properly: your stand presence, the design and messaging it conveys, the brand journey you will take delegates on, how you will engage and enthral the delegates and make the most of your own time at the conference – and ensure your presence and brand resonates far beyond the live event. If you’re looking for a proactive exhibition stand design and build partner to help you maximise your success at CPHI and other exhibitions and trade events during 2023 and beyond, talk to us today. You can call us on 01270 848 650, email us or fill in our quick contact form and we’ll get back to you as soon as we can.
