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It’s advisable to consider increasing your budget to secure a more spacious area. This not only amplifies your brand’s visibility in the exhibition hall but also conveys an aura of grandeur. Moreover, a larger space provides ample room to craft an exceptional experience for visitors at your stand.
We have extensive experience working with clients who have exhibited at some of the largest and busiest trade shows and exhibitions in the world. For each brief, we create a unique and memorable space that delivers on the client’s core objectives as well as the wow factor. Here are three of our recent projects to help inspire you:
Case Study 1: Sterling Pharma Solutions
Exhibition: CPHI
Exhibiting space: 16m x 14m
Overview: With a supersized 224sqm space, Sterling Pharma Solutions had some of the most prime floorspace at this event.
The objective was to amplify their reputation in the industry and engage with clients and prospects alike so they wanted their stand to be inviting and relaxing to draw visitors in.
We used a blend of Sterling’s existing brand alongside a soft, natural finish that included wooden furniture and flooring as well as plants and greenery. Keeping the stand as sustainable as possible, all of the timber was bought from FSC certified suppliers ensuring it came from sustainable sources.
Making the most of existing exhibition stand elements that we had previously built for Sterling, we were able to refurbish a significant part of their old stand and reinstall it for CPHI.
Case Study 2: Ageas
Exhibition: BIBA
Exhibiting space: 12m x 6m
Overview: This client was keen to use the BIBA event for lead generation so needed a stand that would encourage buyers and decision makers to visit their stand and stay for a more business-focused conversation.
The design encapsulated a casual business feel, with designated networking and seating zones as well as a modern hospitality bar. Bold, illuminated graphics and a dynamic overhead display helped Ageas stand out in this 72sqm space.
We were able to refurbish elements from past stand builds and incorporated into the new design to deliver a cost-effective and sustainable approach.
Case Study 3: Quotient Sciences
Exhibition: CPHI
Exhibiting space: 8m x 9m
Features: Large, illuminated brand feature
Overview: With a focus on brand promotion and customer engagement, this 72sqm stand experience needed to be professional and modern. Our design featured a host of innovative illuminated brand features, including a large brand structure, bespoke reception counter for greeting visitors and an integrated large screen for brand messaging.
To encourage as much networking as possible, there were dedicated meeting and networking areas and a handy storeroom to keep the area tidy. Features:
- Oversized illuminated letter ‘Q’ as a design feature
- Identifiable meeting and networking zones
- Use of light as a key design feature
Now you have reviewed some inspiring examples of large exhibition stands, here are five of our top tips to think about when you’re considering investing in a large stand:
#1 Understand The Importance Of A Large Exhibition Stand
Going large can be a game-changer for brands at trade shows or exhibitions. With so much space, there is more room to make a real statement with the design of your exhibition space, creating a better flow for those who visit your space. A larger space also means more options: more branding, more meeting space, more storage, more furniture, more room for games or other gamification… in short, more room for creativity and innovation to draw in those all-important visitors.
Know that when you’re investing in big and bold, you need to deliver with a stand design and brand experience that delivers impact. You will be a central part of the whole exhibition, so make sure every part of your exhibition or trade show strategy is designed to wow.
#2 Focus On Planning & Strategy
With such a large space to fill and the attention it will garner at the event, don’t leave anything to chance. Be clear about your objectives and build your strategy around delivering this.
Think about what’s important from the exhibition and how this needs to feature as part of the stand design. If it’s converting leads, then a good use of the space might be for one-to-one meetings or space for products demonstrations. If it’s creating memorable connections then a creative approach to games or technology could be the answer.
Such a statement space will need a constant flow of people to create the right atmosphere so be sure to focus heavily on pre and live-event engagement to keep a constant state of hype around your exhibition investment.
#3 Focus On A Captivating Layout
The breadth of space on a large stand means you can be super-experimental with the layout. Whether you’re going for hard lines or a softer, curvier approach, think about the visitor experience and the key aspects of your space that you’d like them to engage with and anchor your layout on these points. Free-standing islands, raised areas, pods and booths will all add dimension to your space and create an organic walkway through your space whilst at the same time, encouraging visitors to engage with your anchor points.
Open sides tend to lend themselves well to attractive visitors as they are more inviting and create a sense of freer movement, however structures within your space that are more enclosed can also have real impact when created with purpose.
#4 Branding & Visual Identity
A large exhibition space by default will position your brand identity front and centre of the event, so use the opportunity wisely. From the colour palette you adopt to the way you show your brand on signage and event materials, your exhibition stand design is intrinsically connected to the perception visitors will leave your stand with so it’s important that it is cohesive and purposeful.
Importantly, it may not be necessary to lead your design with your organisational logo if you are known for, or are launching, a sub-brand or slogan. Brands such as Just Eat (“did somebody say…”) do this very well by creating a connection with how people see them, rather than being too corporate.
#5 Research The Industry
With thousands of exhibitions and trade shows happening each year, there are lots of case studies and examples of how a large exhibition space is used that you can use to inspire your own stand design. Time invested in researching what could work for your brand and budget, and what wouldn’t, can be hugely worthwhile when it comes to the design brief stage. A few things we’re seeing at larger stands include:
- Multi-media – from virtual reality stations to full-on music stages, technology is becoming a must-have for grabbing attention
- Innovative design features – unusual decorative textures, bespoke lighting to highlight an area and experiential product zones are all starting to feature as spaces that not only educate and inform but create perfect photo opportunities
- Quirky furniture – brands are moving away from the more basic exhibition stand furniture and instead commission bespoke pieces that really compliment the overall layout of the space as well as offering practical space to network and build relationships
Bring In The Experts
Delivering a personalised brand experience for every visitor, as well as achieving your commercial and marketing objectives is a big undertaking that needs an expert level of focus. But big impact leads to big rewards and we believe if it’s the right thing for your brand, that you can achieve outstanding levels of engagement and boost your reputation through a large exhibiting space.
Talk to us today about how can help you design, build and install something exceptional. Talk to our team today by emailing here, giving us a call on 01270 848 650 or completing our quick online form and we’ll get straight back to you.
