Cambrex is an innovative life sciences company which manufactures active pharmaceutical ingredients (APIs) for the pharmaceutical industry. With facilities in ten countries, they are a global leader in the field, and last year won 24 contract manufacturing organisation (CMO) leadership awards.
Aboveline were asked to design and build their stand for the CPhI Worldwide event at the Frankfurt Messe. As well as reinforcing and expanding their brand reach with existing customers, they wanted to attract new clients and identify leads for their global sales team. Their overall aim was to consolidate perception of the Cambrex brand as a top supplier within the API outsourcing industry.
Design and build a 15m x 15m stand which would attract and engage visitors, whilst also meeting the security and privacy requirements of the pharmaceutical industry
Incorporate ten closed meeting rooms of varying sizes to enable private discussion with clients, with soft ceiling cover to aid soundproofing
A reception desk and central hospitality area with food and drinks preparation facilities, and informal seating areas for visitors
Areas for digital customer engagement including interactive tablets and video displays
Lockable secure storage and displays for marketing materials.