The Importance Of Exhibition Lighting In Bespoke Stand Design

Have you ever walked into a retail store and noticed just how good the lighting is? Bright and purposeful in all of the right places, the clever use of mirrors and light boxes, soft hues for added ambience, all just perfect for the environment. You can use the same lighting techniques for your bespoke exhibition stand design, in order to achieve the same impact.

Good exhibition stand lighting and design can transform the stand’s atmosphere and space, helping to spotlight products and areas of focus, in order to draw attention to your bespoke stand and stimulate the senses.

Creating An Emotional Connection Through Lighting

There’s a huge amount of research in the retail sector about the emotional and psychological impact of lighting and how this can impact buyer behaviour. Given the similar objectives between a retail store and exhibition environment, there are lots of tips and tricks that the exhibition sector can learn and apply to make an exhibition stand really stand out from the crowd.

Types Of Lighting To Consider

There are four main types of lighting suitable for most exhibitions and trade shows:

#1 Ceiling Lights & Floodlights

With ever-more bespoke stand designs at events, venues are making it easier for exhibitors to bring in floor and ceiling lights to add dimension to their space. Using lighting as a way of creating a more immersive experience for visitors, this type of lighting can help create a really unique feel that is like stepping into a private venue within the exhibition.

#2 Integrated & Accent Lighting

From on-stand spotlights to under-shelf LED light strips, there are a huge number of hard-wired and rechargeable options that will allow you to illuminate any aspect of your stand design quickly, easily and in a colour of your choosing.

#3 Light Boxes

The new kid on the block, LED lightboxes are a highly-effective and very modern way of creating an illuminated display within an exhibition space. Available in custom specifications to meet your precise brief, these can be engineered to operate with different colours and even utilising motion-effect displays to create an eye-catching centrepiece.

#4 Illuminated Signage

Particularly effective for custom exhibition stands with height to them, illuminated signs are designed to grab the attention of visitors and help you stand out from the crowd. Using advanced neon-effect technologies, this type of lighting is more durable than ever and can create a unique look and feel as people are attracted towards your stand.

Top Tips For Amazing Lighting

There are lots of great examples of how lighting can dramatically change the look and feel of a space. When you’re thinking about how lighting can best support your own exhibition stand space, here are some top tips for consideration:

• Take a look at what everyone else is doing. Retail is the leader when it comes to intelligent lighting but there are lots of other buildings and environments where the use of smart lighting helps achieve a bigger objective. Pay attention to the lighting in your everyday surroundings and how they make you feel and act as well as researching how the best in the industry use lighting to gain a commercial advantage.
• Understand the impact of lighting. There’s a real science to lighting and the different tones that are emitted. It is a sensory trigger that affects mood, emotion and behaviour and so can be a powerful stimulant as part of your stand design. For an air of exclusivity or aspiration, cooler tones often help achieve this, whereas warmer lighting feels more inviting and welcoming. Using light and dark spots is also an effective tool to help emphasise specific products or areas of display, helping draw the eye through this contrasting look.
• Make your stand lighting a priority.  The impact of good, or bad, lighting is too significant for it to be an afterthought. As part of the creative and conceptual process of your stand design, there should be detailed conversations about how the various aspects of lighting can be used to help you achieve your exhibition objectives. At Aboveline, we make sure we talk to you about this as an early part of our design thinking so that it boosts, rather than detracts, your brand image.

If you’d like to explore how lighting and other sensory elements can help make your exhibition stand light up, in the exhibition hall and stand out in a crowded room, talk to our team of experts today. We love creating exceptional brand experiences through exhibiting and can help you navigate the myriad of choices to create a bespoke and custom stand design that delivers just as well on impact as it does on your event objectives. Get in touch with our team today by calling 01270 848650 or fill in our quick and easy contact form here.