Elevate Your Brand Presence: Discover The Latest In Exhibition Stand Furniture

With so many elements to consider when it comes to stand design and build though, the importance of exhibition stand furniture and accessories can often be overlooked.

Detail matters, and the right, or wrong, pieces of furniture as part of your exhibition space will all contribute to the overall brand experience your audience will have. An over-sized sofa might be comfortable but awkward to navigate around, lack of storage could create a health and safety hazard as boxes are stacked in your open exhibition space whilst an overly-sparse space could feel unwelcoming.

With so many options available to ensure your exhibition stand or trade show space gives off the right impression, from hiring stand furniture to investing in specialist pieces as part of a bespoke stand build, we think there is no excuse for a badly-furnished exhibition space.

Here are our top five considerations to elevate your brand experience through exhibition stand furniture and accessories:

#1 Lounge Areas & Seating

One of the most appealing sights for many exhibition attendees is a comfy seat in which they can relax and recharge. Lounge areas are a popular design choice for exhibitors who are keen to engage visitors in more than just a passing quip; a choice of comfy sofas and chairs serve as a clever option to have more meaningful yet informal business conversations. For brands looking to keep things more high-energy, bar-style chairs and stools create a different look and feel and can be a great option to hold the attention of your audience in pacier conversations.

#2 Lighting

Experimenting with exhibition stand lighting is a clever way to create visual appeal and ambience on your stand at a relatively low cost. Dynamic accent lighting, such as coloured spotlights or well-positioned feature lights can help draw attention to specific areas as well as make your space more inviting or appealing. For lighting that makes a statement, illuminated signage or LED lightboxes are attractive to look at whilst adding a wow factor to your space.

#3 Exhibition Product Showcases

When the objective of your exhibition stand is launching or promoting a product, making sure it is the star of the show is essential. Display units and shelving installations are an effective way to showcase a product, in a secure environment if needed, allowing your audience to explore what your products have to offer. When combined with specialist lighting, product displays can draw visitors’ attention to the product in question ensuring a memorable interaction as well as enhancing your brand perception in the process.

#4 Greenery & Planters

Firmly in the ‘styling’ category, plants and other greenery can create real visual impact as part of your exhibition stand furniture. The most effective use of plants and greenery is to go big – think less potted plant on a table somewhere and more along the lines of plant or flower walls and trailing plants from the ceiling. Plants and greenery create a natural and inviting atmosphere with a more sustainable feel, whilst also improving air quality and creating a welcoming, calming environment.

#5 Branded Stand Furniture

Adding a brand logo to furniture, such as a reception-style desk or networking counter, isn’t new but with advances in printing technology, there are now some very clever ways to incorporate branding into furniture without over dominating the stand design. The use of materials like Perspex or wood along with brand colours can create a focal point, capturing the attention of visitors whilst a well-designed stand could incorporate furniture into the very fabric of the stand design, using skilled installation techniques to seamlessly connect the interior of the stand to the boundary elements. From stand table and chairs, cupboards and storage, gaming booths and interactive technology, there’s always an opportunity to brand to enhance your exhibition presence.

Inspiration Is Just A Conversation Away…

Our team are passionate about detail, from how your exhibitions stand lives and breathes your event objectives to making sure you are health and safety compliant. The brand experience and journey of your visitors is our priority and we’ll use every bit of industry insight and knowledge to help you deliver an outstanding exhibition or tradeshow, right down to the furniture.

Why not reach out for a chat with our team about your bespoke exhibition stand design and build project. Talk to us by emailing here, giving us a call on 01270 848 650 or completing our quick online form and we’ll get straight back to you.