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Exhibition stands custom built – the benefits
If you are looking to make a big impact at your next event choosing a custom-built exhibition stand over a basic scheme is the best option. Exhibition stands custom built offer many benefits including:
- Complete freedom of design so you can represent your brand exactly how you want it.
- Visibility – exhibition stands custom built to your needs will maximise your presence in a bustling, busy environment and generate more leads for your business.
- Accommodation of bespoke product displays.
- Endless layout possibilities. Exhibition stand layout design can incorporating interactive features, private meeting areas and/or café areas for example.
- Maximum versatility – exhibition stands custom built in this way can also include many features which can be adapted or modified for future shows.
- Big brand awareness – exhibition stands custom built create an eye-catching display which are completely unique to you.
Exhibition stands custom built – top tips
- Consider Height and Light – Take advantage of the maximum height allowance for your exhibition venue. As well as branding at eye-level, you should consider high level branding which can be seen across a large hall or exhibition space. Add lighting where possible to enhance your marketing message and really put your brand in the spotlight.
- Strong branding is key – Make it memorable. The most successful exhibition stand custom built in design keeps every aspect of their stand in line with corporate branding. Convey a clear connection to your brand image with uniformed design, literature and giveaways.
- Create high-impact graphics – Make the most of your graphics, with short, snappy messages and clever use of imagery to pull visitors to your stand. Use striking imagery to make an impact and large fonts so that they can be seen from a distance.
- Don’t forget the key information – there are several things that all exhibition graphics should include: logo, your message and strapline and as obvious as it seems – contact details!
Exhibition stand layout design ideas
Give exhibition stand layout design some careful consideration and factor in the following:
- Make your products visible – if you are displaying products within your exhibition stand use your layout to present them to best effect. You could incorporate modular structures, many of which can be specialised for product displays, allowing you to display products in creative and innovative ways.
- Include space for special events – Try to educate your audience as well as simply displaying your wares. For example, you could incorporate a product display area/area for presentations. This will enable visitors to learn more about your company, as well as conveying your trusted expertise.
- Create a Meeting/Resting area for visitors – Creating a separate seating space within your exhibition stand layout design will enable business meet-ups or simply allow your attendees to take time out to relax from their busy schedule – while at the same time they will be engaging with your brand for longer!
- Incorporate tech into your stand design – Integrating interactive screens into your exhibition stand layout design will make your visitors’ experience more immersive. For example, touch screens which attendees can use to find out more about your products and services are an effective way for your audience to engage with your brand in addition to face-to-face sales.
Exhibition Stands Custom Built by the Experts
As industry experts Aboveline will design, create, and build exhibition stands custom built to your exacting needs. As members of the Event Supplier and Services Association (ESSA) we are committed to providing the very best service. Our team will work closely with you on your exhibition stand layout design to create a tailor-made installation that captures your brand identity at its very best. View our portfolio here or contact us to see how we can take your design ideas and make them work for you.
