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Planning a Pharma exhibition stand?
Showcase your Pharma brand and the products and services you offer with Aboveline.
Pharmaceutical industry events and exhibitions are an excellent platform to showcase your wares and to demonstrate products and services. But the key to success is to plan early!
Here are some important considerations …
6-12 Months to go
- What are your main objectives? For example, is attending the event all about brand awareness, networking, highlighting a new product or to drive sales?
- Who is your target audience? Are you hoping to appeal to all show visitors, or do you want to target a specific group?
- How big an area do you need? Decide what size exhibition stand space might work for you.
- Reserve and register your exhibition stand space.
- Ensure event planning processes are in order i.e. Health & Safety measures, any installation policies from the venue.
- Develop a marketing strategy. Establish ways to communicate your key messages to boost your show presence and increase audience engagement. Ensure your pharmaceutical exhibition stand design is a key ingredient to attract potential customers.
6-9 Months to go
- Establish a project budget.
- Work on a design brief which fulfills your objectives. Draw up a checklist of must-haves and elements which would be good to have but not so essential.
- What kind of pharmaceutical exhibition stand design do you need? Would a modular design or custom-built exhibition stand suit your needs? Do you want to use it at another tradeshow?
- Confirm your pharmaceutical exhibition stand design layout. Agree on a production schedule and discuss any submission deadlines.
- Decide on any extra stand attractions to increase audience engagement – For example, to maximise networking opportunities incorporate an area into your stand where you can entertain with drinks.
- Determine all marketing materials you’ll need at the show.
- Organise staffing requirements.
CPhI Worldwide
This year, the Aboveline team are delighted to be returning to CPhI Worldwide, set to take place in Messe Frankfurt from 1-3 November. The highlight of the pharma calendar, and undeniably the biggest and best of pharmaceutical industry events, this global event is a one-stop platform for pharmaceutical suppliers – from APIs to intermediates and excipients.
CPhI offers a vast range of opportunities to reach out to clients and customers, with a range of options to suit your business such as iCSE which connects outsourcing companies to pharma professionals. P-MEC offers prime networking opportunities with pharmaceutical companies providing global technology and machinery. InnoPack centres on innovative pharma packaging, while FDF brings every aspect of the finished dosage supply chain together in one international pharmaceutical exhibition show.
Stand-out at CPhI
When attending pharmaceutical industry events, it is crucial to have a stand that works. A bold, bespoke pharmaceutical exhibition stand design will add some magic and get your brand noticed. Aboveline are experts at creating a visionary space tailored to your needs. With over 2,000 sq. m. worth of stand space designed and fabricated, including over seven years’ expertise in creating pharmaceutical exhibition stand designs, you can count on us to make you attract attention that matters.
Aboveline have designed and built exhibition stands for pharmaceutical industry events around the world. We know the value of personal contact and face-to-face marketing so our team will ensure your CPhI Worldwide exhibition stand shouts out to pharmaceutical experts in their field. With nearly 2,000 companies predicted to exhibit at this show, it’s vital that your brand is recognised amongst 50,000 visitors and your stand is dynamic to stand out. We can create a high-impact pharmaceutical exhibition stand design that will bring your brand to life, promoting your vision and values – turning heads and influencing your audience, while driving a return on investment.
Bespoke and Modular Exhibition Stands
We will work with you to produce a pharmaceutical exhibition stand design which is customised to your exact requirements, arriving at its destination in superior condition. To find out more, our bespoke and modular portfolio can be viewed here.
