Types Of Product Display Stands For Exhibitions: Everything You Need To Know

Studies have shown that just holding a product in your hand increases your likelihood of buying it – which is a win for any exhibitor.

Versatile, portable and highly customisable, product display stands can be a clever way to make your exhibition or trade show space stand out in a busy exhibition hall whilst offering this tactile experience. The very purpose of these stands is to promote your brand and showcase your products, so investing in the right option will ensure your products are the star of the show.

There are lots of different types of product display stands for exhibitions, from open displays that encourage interaction through to more enclosed and secure options that create a sense of exclusivity and aspiration. As part of a bespoke stand design, product display stands are a guaranteed talking point as part of your exhibition engagement strategy.

Here are our top picks…

#1 Best For Simple & Cost-Conscious Displays: Shelving Units

They may be relatively simple but shelving units don’t have to be boring. Ideal for displaying a range of items, as well as accessories to add to the overall aesthetic of your exhibition stand, simple shelving is practical and easy to install. Add a sense of quirkiness by playing with angles, different materials or mixing up the size and scale to draw your visitor’s attention to the different products on display. Weight bearing capacity should be a consideration when thinking about shelving to ensure you have the right products to support your intended display materials.

#2 Best For Drawing In A Crowd At An Exhibition: Hanging Displays

Definitely one to help you stand out, suspended displays are as eye-catching as they are engaging and are sure to become a talking point as you attract footfall to your stand. Using specialist fittings to suspend your products from the ceiling framework of your exhibition stand, hanging displays are ideal for showcasing a range of products where being able to see, but not necessarily touch, is important.

As part of a bespoke exhibition stand design and build package, you can use specialist design expertise to help you connect your hanging product display to your overall stand, adding context and purpose for your visitors. When considering a suspended display, make sure items are safely installed as part of your onsite stand build and that event health and safety regulations are considered and met.

#3 Best For Holding The Attention Of Your Visitors: Interactive Displays

Think TV/video screens, touchscreen technology and even social media walls, interactive displays allow visitors to engage with your products in a whole new way. Leveraging dynamic storytelling, in which your audience have a tangible product in front of them but also have additional layers of information to help them understand the product, creates a real memory stamp on your visitors. Event-specific hashtags and QR codes will help drive visitors back to a website or project microsite, creating a digital journey that lasts well beyond the live exhibition.

#4 Best For Spotlighting Products: Lighted Displays

Combining the impact of feature lighting with the display capability of a uniquely-designed piece, lighted displays are a surefire way to make sure your products are a talking point. There are lots of options for a lighted display, from custom spotlights or industrial floodlights and lighted signage to more bespoke features including lightbox display stands and even light walls that can all be integrated into a customer display area to help you achieve your exhibition objectives. Designed to draw attention, lighted displays truly spotlight a product and capture the eye, and imagination, of visitors to your stand.

#5 Best For Sustainability: Eco-Friendly Displays

Adding eco-credentials to your exhibition stand design, using recycled materials, upcycling existing furniture or ensuring you specify reuseable materials, is a great way to add a sustainable edge to your exhibition presence. Cardboard is a popular material for display furniture, and can be both reused and recycled ensuring there is no waste. Products like Xanita board is both lightweight and strong to offer a great alternative for your product storage.

#6 Best For Unique And Cutting-Edge Aesthetics: Custom Built Displays

When impact matters and your products need to take centre stage, you need an exhibition stand that delivers. A custom built exhibition stand is designed with your objectives in mind, taking into account the space available, the number of products and displays you need and brand experience you want to deliver for visitors. Using industry best practice, knowledge of the latest exhibiting innovation and the magic of exceptional design skills, a custom build display will deliver the wow factor for your products and your brand.

#7 Best For Immersion: Virtual Reality Headset & Content

Seamlessly blending the latest technology innovation with immersive and tactile product exploration, virtual reality (VR) allows brands to show their products in action whilst the user can experience what it is like to use it in a range of environments. Investing in this type of content production leaves a lasting memory with the user, not just about the product but also the emotion associated with a virtual experience.

Product-led display stands need careful thought and preparation to ensure they offer the right experience for those visiting your stand. Too product heavy and it can appear salesy and overwhelming but too little emphasis on your products can create a confusing experience with no real purpose. Display stands, with all their variety and flexibility, are an important aspect of the overall stand look and feel and are most effective when they are properly designed to the fabric of the display rather than simply added in to fill space.

Talk to our design experts today about how we can support your product display as part of your exhibition stand design and build. Talk to us by emailing here, giving us a call on 01270 848 650 or completing our quick online form and we’ll get back to you.