At a bustling trade show or exhibition, turning a stand into a talking point is an aim for many exhibitors. For our design team, inspiration can strike from the most unexpected quarters, and when we created an eye-catching ‘chandelier’ from an ostomy ring design – a shape familiar to all stoma patients and their clinicians – we succeeded in attracting the attention that Convatec were hoping for.

This component first appeared on the Convatec stand we created for the ASCN UK Conference in 2022, and the resulting buzz was such that we’ve since developed this unique element in a number of different ways. In common with other pharma clients, Convatec are highly regulated and there are clear restrictions on what can and can’t be done. Within these restrictions, however, we’ve always succeeded in creating stands that get the Convatec message across.