While Lonza focuses on the science of medicine, Aboveline handles the “theatre” by creating their physical presence at major global trade shows like CPHI and provides professional, welcoming spaces. Aboveline make sure Lonza’s expertise is visible and accessible to the thousands of pharmaceutical professionals attending various shows.
The key to success with the Lonza exhibition stand design, is balancing the visibility and messaging of its different business units to give a consistent view of the business to visitors on the stand.