Working in a heavily regulated sector has its challenges, but as a team with bags of pharma experience, we’re more than equal to the task. Since 2021, Sterling have increased the size of their stand each year, and each time we’ve expanded their brand presence, maintaining a dynamic brand image while adapting the stand in a variety of exciting ways.

From introducing a popular interactive game and building in all kinds of audio-visual tech, to making creative use of biophilic design with plenty of greenery and natural materials, we love building on our ideas year after year. Sustainability is really important to Sterling, so we’ve made it our business to focus on reusability, using quality components again and again even as the stand size has grown.